It's commercial time again
It seemed like carmaker's media tactics are getting all the attention:
Crispin Porter + Bogusky, MINI Dominate One Show
Miami agency Crispin Porter + Bogusky and its client MINI USA dominated the One Show Friday night at the Winter Garden in downtown Manhattan's World Financial Center. CP+B won a whopping 23 Pencils, 16 of them for MINI work. Additionally, agency and client won Best of Show honors for their entry in the Integrated Branding category, and MINI was named the show's first-ever Advertiser of the Year and honored with a special award, sponsored by Yahoo!, for innovation in marketing. The agency that took home the second most Pencils was Arnold Worldwide with nine, for work for VW and American Legacy (three of which it shared with CP+B). Wieden + Kennedy/Portland and TBWA/Paris each won five, while Wieden/New York, Fallon/Minneapolis, Lowe/London, DDB/Chicago and Rethink/Vancouver landed three each.
But the night belonged to MINI. Out of 33 Gold Pencils, eight went to the carmaker: one in the newspaper category, two for magazine work, one for outdoor, two for posters, one for Integrated Branding and one for Innovative Marketing.
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AdCritic.com
I did a search and found the
website of CP+B that shows the Mini's print ads.